The traditional "10 blue links" on Google are fading away. In their place, Google is integrating **AI Overviews** (formerly known as Search Generative Experience or SGE), which provide direct, AI-generated answers to user queries. For local searches like "best pizza near me," this means Google's AI will summarize information and present a curated list of businesses directly in the answer.
This is the biggest shift in search in a decade, and it has profound implications for local businesses.
Your GBP is Now the Primary Source for Google's AI
Where does Google's AI get the information to create these overviews? For local businesses, the number one source is your Google Business Profile. The AI synthesizes information from:
- Your business description, services, and attributes.
- Your customer reviews and your replies to them.
- Your photos and Google Posts.
- Your Q&A section.
If your profile is incomplete, outdated, or has negative sentiment, the AI will either ignore you or, worse, summarize that negative information for all to see. In this new world, a poorly managed GBP is a direct liability.
How to Win in the Age of AI Overviews
The goal is no longer just to rank in the top three; it's to be featured prominently and positively within the AI Overview. Here's how:
1. Complete Every Single Field
Every empty field on your GBP is a missed opportunity to feed the AI information. Fill out your services, products, accessibility attributes, and write a detailed, keyword-rich business description. This structured data is exactly what the AI is looking for.
2. Cultivate and Manage Reviews
Reviews are now more important than ever. The AI will analyze review sentiment and content to make judgments like "Customers frequently mention the fast service." A consistent stream of positive reviews is crucial. Furthermore, your replies provide context for the AI, showing that you are an engaged and customer-focused business.
3. Keep Your Profile Active
Regularly publishing Google Posts and uploading new photos sends strong signals of activity. The AI is designed to favor businesses that are current and relevant. An active profile is a trusted source of information for the AI to pull from.
Future-Proof Your Local SEO
MyGoProfile is built for the new era of search. Our tools help you maintain a perfectly optimized, active, and engaging GBP—the key to being featured in Google's AI Overviews.
The Bottom Line
AI Overviews represent a shift from "searching for websites" to "getting answers." For local businesses, this means your Google Business Profile is no longer just one part of your online presence—it is the central pillar. The businesses that will thrive are those that treat their GBP as a dynamic, data-rich resource for Google's AI to consume. By maintaining a complete, active, and well-reviewed profile, you position your business to be the answer, not just another link.