Google Posts are a free and powerful way to engage customers directly on your GBP, but their impact diminishes quickly. Unlike a permanent description, posts are timely—and Google Business Profile posts expire after 7 days (event posts can run until the event date). So when is the best time to publish them for maximum visibility and engagement? For a full strategy, see our complete guide to GBP optimization.
The answer isn't the same for every business, but data shows clear patterns you can use to your advantage.
General Best Times to Post (Based on Aggregate Data)
Studies analyzing thousands of Google Business Profiles have found that customer activity peaks during specific times:
- Lunchtime Rush (11 AM - 1 PM): This is a prime slot for restaurants, cafes, and retail shops as people plan their lunch breaks or afternoon shopping.
- Commute Times (8 AM - 10 AM & 4 PM - 6 PM): People are often on their phones, looking for dinner spots, happy hours, or services they need to book.
- Mid-week (Tuesday to Thursday): These days generally see higher engagement than Mondays (catch-up day) and Fridays (people are already checked out).
The Gold Standard: Use Your Own Data
Aggregate data is a great starting point, but your own GBP Insights are the ultimate source of truth. Here's how to find your specific peak times:
- Go to your Google Business Profile Manager.
- Click on the "Performance" (or "Insights") tab.
- Scroll down to the chart that shows "When your business is busiest." This data, based on direction requests and foot traffic, is pure gold.
- Identify the days and hours with the highest bars. Post 1-2 hours BEFORE these peak times to ensure your post is live and visible when your customers are most active. For better tracking, learn how to use UTM parameters.
Automate Your Posting Strategy
MyGoProfile simplifies posting and will soon allow you to schedule posts in advance. Focus on your business, and let us handle the timing.
Posting Cadence: Consistency Beats Intensity
While standard Google Posts expire after 7 days, the goal isn't just to stay visible—it's to signal to Google that your business is active. A consistent posting schedule is a powerful local SEO signal.
- Minimum Goal: Aim for at least one post per week.
- Ideal Goal: Posting 2-3 times per week, especially if you have regular promotions or updates, can significantly boost engagement.
By aligning your posting schedule with your customer's activity patterns, you dramatically increase the chances of your offers and updates being seen, driving more traffic and sales.
Best Time to Post on Google Business Profile FAQ
Quick answers to when to post, 7-day expiry, and how to use data for posting times.
What is the best time to post on Google Business Profile?
Data shows strong activity around lunch (11 AM–1 PM), morning and afternoon commute (8–10 AM, 4–6 PM), and mid-week (Tuesday–Thursday). The best approach is to use your GBP Insights "When your business is busiest" and post 1–2 hours before those peaks. Aim for at least one post per week; 2–3 per week is ideal if you have regular updates.
Do Google Business Profile posts expire after 7 days?
Yes. Standard Google Business Profile posts (offers, updates, what's new) expire after 7 days. Event posts can last until the event date. Because posts expire quickly, timing matters—publish when your customers are most likely to see them.
What is the best time to post on Google My Business?
Google My Business is now Google Business Profile (same product). The best time to post is the same: use your GBP Insights to find when your business is busiest, then post 1–2 hours before those peaks. Aggregate data suggests lunch, commute times, and Tuesday–Thursday perform well.
How can I see posting times and performance in analytics?
GBP doesn't report post-level performance in Business Profile Insights. To see which posting times drive traffic, add UTM parameters to your post links and review performance in Google Analytics. Our guide on UTM tracking for GBP shows how to set this up.